Indeed, since the TTAB`s decision regarding Bay State Brewing in 2016, the TTAB has adopted two other decisions rejecting the approval agreements filed to overcome the refusals of confusion within the meaning of Article 2(d). Let`s take a look at the three recent TTAB decisions regarding approval agreements. TTAB decided that great importance should be attached to an approval agreement in which “competitors have clearly considered their economic interests” and that the auditor should not replace his judgment on the likelihood of confusion between two marks with the judgment of the actual interested parties. Accordingly, TTAB annulled the refusal to register the american constellation trademark. A trademark coexistence agreement should contain the following elements: TTAB rightly pointed out that the acceptance agreement does not explain the reasons why the parties found that there was no likelihood of confusion as to how the parties would cooperate to avoid a likelihood of confusion or a period of coexistence without confusion. Therefore, it is not surprising, in this case, that the approval agreement did not exist. The reason given for giving broad weight to detailed consent is that business owners and holders of valuable trademark rights have no interest in confusing the public. Indeed, trademark owners generally strive to protect their intellectual property rights and only accept the registration of a similar trademark if it does not harm the business in any way. In this document, the Tribunal refers to the language of the 1981 approval agreement). [Note] Industrial En. Co. v.
Apple Computer, Inc., 79 Cal. App. 4th 817, 95 Cal. Rptr. 2d 528 (1st Dist. 1999)/Note] Apple computers were launched in 1977, and in 1978 Apple Corps sued Apple Computers for trademark infringement. . .