What Yelp`s complaint removes from the empire of the unusual and in the field of alarming is that McMillan, the law firm that sued Yelp, had previously sued Yelp in a small claims court, claiming that he had been forced to advertise on the site to obtain favorable opinions. The Small Claims Court accepted McMillan and awarded a judgment of $2700 against Yelp. That decision was quashed as part of the appeal process. The reason? Under Yelp`s Wrap contract, the dispute was related to the object. McMillan estimated that the cost of the arbitration under the clause would cost him approximately $4,000-$5,000. Click-through Agreements: Strategies to Avoid Disputes over the Validity of Consent, Kunz, C. L., Del Duca, M. F., Thayer, H., Debrow, J. (2001).
Business Lawyer, 401-429. Although the case law that contains click-through agreements (CTAs) is still not complex, it has developed sufficiently to identify policies and trends in a limited number of cases, which nevertheless help proponents of the transaction to advise clients to use and implement electronic contracts.